Cenex

Cenex is a gas station that fuels communities through all of life's journeys. To bring its helpful, Midwestern spirit to life, the team created Ruby, the ultimate wingman for wherever the road takes you. To further develop the campaign, I helped shape the voice of Ruby across a variety of OOH placements.

Campaign spots produced by Kayla Fay & Theo Harris. See more spots here.

Here for what’s ahead

Across all pump toppers, we provide consumers with tips and tricks before they hit the road again.

Pump toppers

Music for what’s ahead

A long drive feels even longer when you've exhausted every song in your library. So Ruby is stepping in as your wingman with road-trip playlists timed to get you to the next Cenex.

We intentionally left space on the right side of select billboards to accommodate partner logos at participating gas stations, while keeping Ruby's voice lighthearted, helpful and fun.