Pledging Day
For farmers, choosing the right seed isn’t just a decision, it’s a defining moment filled with pride and possibility. Since farmers share a passion for college sports, we’re drawing a parallel to athletes committing to a team on Signing Day. But, with an Allegiant Seed twist called Pledging Day.
In our second spot, let’s show the partnership between the farmer the CHS salesperson.
Creative Direction: John Neerland, Zach Deblay
Art Director: Angie Yoo