Rold Gold
Highdive Chicago gave us the brief and we pitched it to the Rold Gold Team.
Pretzel people tend to be more satisfied with their lives. They value the simple joys of life like hitting all the green lights and hearing the birds chirp on a spring day. Try Rold Gold and Savor the Satisfaction.
Radio
Placements on Spotify, Pandora, and top 100 hit radio stations.
Pretzel ASMR
We Hate Ads
Song Bug
In-line with the copy, each person using the vending machine will get a little surprise with their purchase: they will get not one, but two bags of Rold Gold pretzels. The extra “surprise” bag will be a new Selects flavor for a direct example of savoring daily satisfaction.
Rold Gold Vending Machine
Rold Gold + The Sims 4
Simple pleasure in The Sims 4 includes turning on the TV, taking a nap, etc. After reaching a certain number of “simple pleasures,” gamers will be gifted a bag of Rold Gold. Once gifted, this bag of Rold Gold can be eaten by your Sim to max out all their needs. With a max-out of needs, it will allow seven days of unrestricted gameplay with their Sim and gamers will receive a redeemable coupon which can be traded for a discounted in-store purchase.